Comments for http://urbage.com Rob Sheard's blog about foodstuff, branding, tech, kids Tue, 08 Feb 2011 23:33:45 +0000 hourly 1 http://wordpress.com/ Comment on Mobile Payments..The Next Big Thing by urbage http://urbage.com/2011/01/28/mobile-payments-the-next-big-thing/#comment-27 Tue, 08 Feb 2011 23:33:45 +0000 http://urbage.com/?p=285#comment-27 I have tried the Starbucks app…it is difficult to scan the iPhone – don’t know if it the reflection from the screen or what. That is why the NFC chipset will be a big win, I think that is where you will see a lot of loyalty programs move. It seems like a big opportunity for Google to deploy a mobile/social CRM that works well with Google Analytics….and an interface that marketers are familiar with.

]]> Comment on Mobile Payments..The Next Big Thing by Andrew Davis http://urbage.com/2011/01/28/mobile-payments-the-next-big-thing/#comment-25 Mon, 07 Feb 2011 23:24:29 +0000 http://urbage.com/?p=285#comment-25 Point well-taken. It’s always easier to use something you’ve got rather than add something new to the mix.
Have you tried the Starbucks app yet?
- drew

]]> Comment on How do you justify spending $3M on a Super Bowl commercial? by Andrew Davis http://urbage.com/2011/02/07/how-do-you-justify-spending-3m-on-a-super-bowl-commercial/#comment-24 Mon, 07 Feb 2011 23:23:09 +0000 http://urbage.com/?p=290#comment-24 Rob,
You’re so right! A superbowl add is so worth it if you maximize the additional interest it generates for your brand before and after the game.

I’ll be honest, I had seen the ‘long’ version of the force ad days before the superbowl and I actually had hoped I’d see a variation during the game (as an extension of all the online interest it had accumulated.) That wasn’t the case, but the short spot was actually a let down compared to the online long version, in my opinion.

Great post!
- Drew

]]> Comment on Mobile Payments..The Next Big Thing by urbage http://urbage.com/2011/01/28/mobile-payments-the-next-big-thing/#comment-23 Mon, 07 Feb 2011 21:40:45 +0000 http://urbage.com/?p=285#comment-23 Hi Drew,
Just from personal experience I think the low adoption of things like Speed Pass have been more about having to add the extra stuff to your keychain for each credit card or loyalty program. I think most consumers don’t see much added benefit from just keeping a card in their wallet. The beauty of having everything on your mobile device is the ability to leave a lot of those cards at home. The benefit to the seller is that it also removes the consumer another step from using actual cash making the purchase more impulsive. If I had to pull a $10 bill out of my wallet every time I wanted to download an album on iTunes or a Kindle book from Amazon for my iPod I think I would have a lot less content on my iPhone and iPad…it is easy.

]]> Comment on Mobile Payments..The Next Big Thing by Andrew Davis http://urbage.com/2011/01/28/mobile-payments-the-next-big-thing/#comment-22 Mon, 07 Feb 2011 18:47:30 +0000 http://urbage.com/?p=285#comment-22 Rob,
Great insight into the mobile payments space.
The banks and credit card companies are pretty powerful lobbies, unless they embrace this concept for themselves (and build their own applications that enable NFC transactions) I think adoption is going to be slow and painful.

I think about how terrible the adoption for the speedpass has been and wonder why everyone can’t transition from the card to the air?

There needs to be a killer application with a low barrier to entry for the consumer – like a soda machine for goodness sake – to help people understand how valuable this kind of technology can be!

Thanks again for the insight!
- Drew

]]> Comment on Favorite TV ad from the Super Bowl by adamsads http://urbage.com/2010/02/08/favorite-tv-ad-from-the-super-bowl/#comment-4 Tue, 09 Feb 2010 14:05:26 +0000 http://urbage.com/?p=132#comment-4 I loved this ad. Definitely my favorite as well.

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