Category Archives: Television
Is Google Creative Labs the best ad agency around?
They don’t have any clients aside from their parent company but Google Creative Labs is coming out with the most engaging TV ads around these days. They connect emotionally to deliver a memorable message. This ad for Chrome debuted on … Continue reading
Filed under Advertising, Branding, Tech, Television
How do you justify spending $3M on a Super Bowl commercial?
It is always an interesting thing to debate - is a :30 Super Bowl spot worth the money? I think it depends on how “mass” your brand audience is (that is why beer and cars dominate the game) and of … Continue reading
Filed under Advertising, Branding, Consumers, Sports, Tech, Television
Wild Within
I have been busy with my twin girls who are almost 9 months so blogging here has been sporadic. I do post odds and ends at robsheard.com if you are interested. I had to write about a new show, last … Continue reading
Filed under Foodstuff, Outdoors, Sports, Sustainable living, Television
