Category Archives: Tech
Amazon’s Super Bowl Commercial in May
Last week to much fanfare Amazon.com sold Lady Gaga’s new album for $.99 as a promotion for their new cloud music player. They sold 440,000 copies of the total 1,108,000 for the week, which was the best selling album since … Continue reading
Filed under Advertising, Branding, Consumers, Tech
Is Google Creative Labs the best ad agency around?
They don’t have any clients aside from their parent company but Google Creative Labs is coming out with the most engaging TV ads around these days. They connect emotionally to deliver a memorable message. This ad for Chrome debuted on … Continue reading
Filed under Advertising, Branding, Tech, Television
Get ready for the iTax
It was interesting to see that Apple rejected the Sony e-reader app for the App Store last week. It is still unclear exactly why the app was rejected aside from Apple thinking Sony makes junk, but if it was rejected … Continue reading
Filed under Advertising, Consumers, social, Tech
What will Social Commerce look like when it gets here?
I finally got around to seeing the Social Network this weekend and it sparked me to start thinking about how social networks are going to change the way we buy everything from cars to diapers. Facebook in particular has been … Continue reading
How do you justify spending $3M on a Super Bowl commercial?
It is always an interesting thing to debate - is a :30 Super Bowl spot worth the money? I think it depends on how “mass” your brand audience is (that is why beer and cars dominate the game) and of … Continue reading
Filed under Advertising, Branding, Consumers, Sports, Tech, Television
Mobile Payments..The Next Big Thing
Everything is pointing to mobile payments as the next frontier that Apple will conquer with the introduction of the next iPhone. They have been awarded several patents for mobile commerce and rumors from suppliers support the idea that they will … Continue reading
iOS vs. Android not that important
The battle for the next generation operating system is getting a lot of buzz these days from geek fanboys. Everyone can agree that lightweight systems that can run a variety of devices from smart phones to netbooks that run apps … Continue reading
The iPad changes things…but what?
I am actually posting this from the iPad WordPress app to share some initial thoughts after spending most of the weekend “playing”. First, I think this is the first convergence device that lives up to the hype that the internet … Continue reading
iPad changes what my kids will call a “book”
What is a “book”? What will we call a “book” next year? What will children who have yet learned to read or picked up a “book” call a “book”? These examples from Penguin for the iPad show the endless possibilities … Continue reading
