Category Archives: Consumers
Amazon’s Super Bowl Commercial in May
Last week to much fanfare Amazon.com sold Lady Gaga’s new album for $.99 as a promotion for their new cloud music player. They sold 440,000 copies of the total 1,108,000 for the week, which was the best selling album since … Continue reading
Filed under Advertising, Branding, Consumers, Tech
The future is mobile
Amazing data from Google regarding mobile device usage and their place in the consumer decision process. We live in the future. Highlights from the article: Action-Oriented Searchers: Mobile search is heavily used to find a wide variety of information and to … Continue reading
Filed under Advertising, Branding, Consumers, Mobile commerce
Get ready for the iTax
It was interesting to see that Apple rejected the Sony e-reader app for the App Store last week. It is still unclear exactly why the app was rejected aside from Apple thinking Sony makes junk, but if it was rejected … Continue reading
Filed under Advertising, Consumers, social, Tech
What will Social Commerce look like when it gets here?
I finally got around to seeing the Social Network this weekend and it sparked me to start thinking about how social networks are going to change the way we buy everything from cars to diapers. Facebook in particular has been … Continue reading
How do you justify spending $3M on a Super Bowl commercial?
It is always an interesting thing to debate - is a :30 Super Bowl spot worth the money? I think it depends on how “mass” your brand audience is (that is why beer and cars dominate the game) and of … Continue reading
Filed under Advertising, Branding, Consumers, Sports, Tech, Television
Mobile Payments..The Next Big Thing
Everything is pointing to mobile payments as the next frontier that Apple will conquer with the introduction of the next iPhone. They have been awarded several patents for mobile commerce and rumors from suppliers support the idea that they will … Continue reading
My Review of Arc’teryx Theta SL Jacket – Men’s
Originally submitted at REI The men’s streamlined Arc’Teryx Theta SL combines 2 great waterproof, breathable Gore-Tex® textiles. This PacLite® jacket features Gore-Tex Pro Shell reinforcements in critical areas. Arc’teryx Theta SL Jacket – Men’s Great four season jacket By … Continue reading
Good spend vs. bad spend
There is an interesting article in the Atlantic about the unsustainable spending by our Federal government. They make the point that current levels of spending which I think everyone can agree with. The decision then has to be made as … Continue reading
Filed under Consumers
iOS vs. Android not that important
The battle for the next generation operating system is getting a lot of buzz these days from geek fanboys. Everyone can agree that lightweight systems that can run a variety of devices from smart phones to netbooks that run apps … Continue reading
Nike World Cup
It will be interesting to see how many times we see this add though the World Cup and how many different versions Nike creates to fit into :30 and :60 spots. Why buy the media time when the YouTube clip … Continue reading
Filed under Branding, Consumers, Sports, Uncategorized
