Category Archives: Branding
Amazon’s Super Bowl Commercial in May
Last week to much fanfare Amazon.com sold Lady Gaga’s new album for $.99 as a promotion for their new cloud music player. They sold 440,000 copies of the total 1,108,000 for the week, which was the best selling album since … Continue reading
Filed under Advertising, Branding, Consumers, Tech
Is Google Creative Labs the best ad agency around?
They don’t have any clients aside from their parent company but Google Creative Labs is coming out with the most engaging TV ads around these days. They connect emotionally to deliver a memorable message. This ad for Chrome debuted on … Continue reading
Filed under Advertising, Branding, Tech, Television
The future is mobile
Amazing data from Google regarding mobile device usage and their place in the consumer decision process. We live in the future. Highlights from the article: Action-Oriented Searchers: Mobile search is heavily used to find a wide variety of information and to … Continue reading
Filed under Advertising, Branding, Consumers, Mobile commerce
What will Social Commerce look like when it gets here?
I finally got around to seeing the Social Network this weekend and it sparked me to start thinking about how social networks are going to change the way we buy everything from cars to diapers. Facebook in particular has been … Continue reading
How do you justify spending $3M on a Super Bowl commercial?
It is always an interesting thing to debate - is a :30 Super Bowl spot worth the money? I think it depends on how “mass” your brand audience is (that is why beer and cars dominate the game) and of … Continue reading
Filed under Advertising, Branding, Consumers, Sports, Tech, Television
Mobile Payments..The Next Big Thing
Everything is pointing to mobile payments as the next frontier that Apple will conquer with the introduction of the next iPhone. They have been awarded several patents for mobile commerce and rumors from suppliers support the idea that they will … Continue reading
Lebron is the Future…and it Sucks
I have enjoyed watching Lebron James play basketball since high school. I thought he would go down as the best ever in 2008 after he took down a tough Pistons team scoring 48 points, nine rebounds and seven assists in … Continue reading
iOS vs. Android not that important
The battle for the next generation operating system is getting a lot of buzz these days from geek fanboys. Everyone can agree that lightweight systems that can run a variety of devices from smart phones to netbooks that run apps … Continue reading
Nike World Cup
It will be interesting to see how many times we see this add though the World Cup and how many different versions Nike creates to fit into :30 and :60 spots. Why buy the media time when the YouTube clip … Continue reading
Filed under Branding, Consumers, Sports, Uncategorized
Nike does it again
Personal feelings about Tiger Woods aside this is probably the best TV ad in the last five years. Classic Nike, it is why they are the greatest marketer in the world (Apple is close). Creepy to use your deceased father’s … Continue reading
