Category Archives: Advertising
Amazon’s Super Bowl Commercial in May
Last week to much fanfare Amazon.com sold Lady Gaga’s new album for $.99 as a promotion for their new cloud music player. They sold 440,000 copies of the total 1,108,000 for the week, which was the best selling album since … Continue reading
Filed under Advertising, Branding, Consumers, Tech
Is Google Creative Labs the best ad agency around?
They don’t have any clients aside from their parent company but Google Creative Labs is coming out with the most engaging TV ads around these days. They connect emotionally to deliver a memorable message. This ad for Chrome debuted on … Continue reading
Filed under Advertising, Branding, Tech, Television
The future is mobile
Amazing data from Google regarding mobile device usage and their place in the consumer decision process. We live in the future. Highlights from the article: Action-Oriented Searchers: Mobile search is heavily used to find a wide variety of information and to … Continue reading
Filed under Advertising, Branding, Consumers, Mobile commerce
Get ready for the iTax
It was interesting to see that Apple rejected the Sony e-reader app for the App Store last week. It is still unclear exactly why the app was rejected aside from Apple thinking Sony makes junk, but if it was rejected … Continue reading
Filed under Advertising, Consumers, social, Tech
What will Social Commerce look like when it gets here?
I finally got around to seeing the Social Network this weekend and it sparked me to start thinking about how social networks are going to change the way we buy everything from cars to diapers. Facebook in particular has been … Continue reading
How do you justify spending $3M on a Super Bowl commercial?
It is always an interesting thing to debate - is a :30 Super Bowl spot worth the money? I think it depends on how “mass” your brand audience is (that is why beer and cars dominate the game) and of … Continue reading
Filed under Advertising, Branding, Consumers, Sports, Tech, Television
