My name is Rob Sheard and I live with my wife Amy our twin daughters Mia & Elle + Yorkshire Terrier Sooshi in the Boston area. I head up marketing for the Australian based kitchen brand Breville in the US. I love to cook, eat and drink. I also love the way the internet is changing the way folks around the world interact.
I am passionate about discovering new ways that consumers connect with each other and brands. What encompasses a brand experience today? I am interested in exploring the role of social media and emerging technologies as tools for brands to communicate and engage with their communities.
The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products that offer the consumer a unique experience where the marketing is an extension of that organic experience.
Email me:
rob@urbage.com
Here are my on-line profiles:
LinkedIn – public
Facebook – private
I also post things at:
US craft beer thoughts and opinions – brewsa.com
