It will be interesting to see how many times we see this add though the World Cup and how many different versions Nike creates to fit into :30 and :60 spots.  Why buy the media time when the YouTube clip already has 8 million views the first week up and the World Cup doesn’t start for 16 days?  One thing I wonder about is the decision that Adidas has made over the last couple of World Cups to be the “official” sponsor.  The only problem with that strategy is that most of the top countries and star players wear Nike or Umbro (a Nike brand).  The most interesting strategy is that of Puma who has been the sponsor most top African national teams for over ten years.  This World Cup could be a huge payoff for them, especially if a team like the Ivory Coast with super star Deiber Drogba advance far into the competition.  The  Puma kits look fantastic.